A trendy crowd high on a cocktail of exhaustion, anticipation and freebies decended on a concrete runway on the last day of London Fashion Week to see the A/W08 MAN show.
Kicking off with Kesh, the catwalk was dominated by arcade-brights and hard-man models. Muscles and attitude-a-plenty, it was part Detroit bad boy, part fruit machine. Kesh had scoured the streets and asked some of her friends to man the runway - watch out for England boxer-slash-model Ryan Pickard who is in the line-up for the Beijing Olympics. With men of that calibre strutting their stuff, the candy colours were off-set by blacks and blues, leather and plastics.
James Long's highly conceptual collection came next. To much applause, the first model appeared like a character in a sci-fi flick. Super slicked hair, tailored silhouettes and outer architecture. Armour gave way to fuzz as models strolled down the catwalk in oversize Russian hats and statement knits. Colours were muted - cream, black and navy, but the devil was in the detail.
Hans Christian Madsen took inspiration from prisons for his MAN collection. Models wore a rainbow of greys with mugshot serial numbers printed onto thigh-length hoodies and keys worn belly button height on chains. Smart shoes, baggy tracksuit bottoms and holey-knits added to the work-house ethic.
Last, but in no way least was Topman's own couture team, Topman Design. The mood was dark and the shapes classic, but drawstrings, dashes of berry-bright colour and warped checks and tartans moved the military-mod look firmly into the late 08.
Click on the designer's names to see the videos of their collections.