In 2005, Topman and Fashion East – the alternative younger brother of LFW – teamed up to find the menswear stars of the future. With an advisory panel including Nicola Formichetti, creative director at Dazed & Confused, Charlie Porter, associate editor at GQ, Ben Reardon, editor of i-D magazine and Gordon Richardson, design director at Topman/ Topman Design, the Gareth Pughs and Marios Schwabs of the future get the advice and support they need to become major players on the menswear circuit.