As the expectant crowds of fashion students, model bookers, industry peeps and top end fashion journalists filtered in, models backstage were being airbrushed and manhandled ready for the coming show.
At the cutting edge of men’s fashion, on the back of A/W’s applause, S/S MAN was watched by the fashion great and good. We asked a cross-section of the crowd what they thought of the show and asked them to stir the tea leaves to look at what the future may hold...
CHARLIE PORTER, GQ
What did you think of the show?
Very exciting, I’m an admirer of Aitor’s work, he’s not even attempting to sell it yet. It’s so refreshing to see a purity of ideas at a fashion show. Also Kim Jones is at the forefront of menswear in London so it’s great to have him back. Cassette Playa is great, I love her stuff and buy it. It’s naïve and sophisticated at the same time.
Where do you think it’s going from here?
A continuation of shorts and those nylon trench coats that are a bit parachute-y, rolled up trousers and softer colours than we have seen this year.
DOM JONES, FASHION STUDENT
What did you think of the show?
I really enjoyed Cassette Playa and Kim Jones, they stuck to their thing and just evolved without bowing to trends. Kim’s accessories were cool and Cassette Playa’s colours were of course amazing.
Where do you think it’s going from here?
Dramatic, inspired by film
PENNY MARTIN, SHOWStudio
What did you think of the show?
Aitor Throup was amazing, fashion on film is so interesting because you can present a garment in 360 degrees, inside, outside and upside down, as that is of course how one wears it.
Where do you think it’s going from here?
Aitor Throup!
SILVERLINK, EVERYWHERE, AS A DJ
What did you think of the show?
Cassette Playa kicked arse as usual and the music was wicked.
Where do you think it’s going from here?
Clothes that don’t fit, stuff that looks bad but also good.
JEAN, MUSIC COORDINATOR FOR THE SHOW
What did you think of the show?
Brilliant
Where do you think it’s going from here?
Who knows? Who knows? Good times!
KLING, KLING CLOTHING LINE AND SUPER SUPER MAGAZINE
What did you think of the show?
I really liked Aitor’s presentation, Cassette Playa was as exciting as last year’s and I liked the boys in the Kim Jones show!
Where do you think it’s going from here?
???
SARAH MURREY, CASTING DIRECTOR, DARLING MODELS
What did you think of the show?
Moody, beautiful, gorgeous, need to get me some...
Where do you think it's going from here?
Shorts, smart casual, '50s, patent...
JEFFERSON HACK, EDITOR, ANOTHER MAGAZINE
What did you think of the show?
Aitor Throup - inventive + cool
Cassette Playa - outaspace
K.J - take it to the gym
T.Man - work + play