Trends

Lost Boys

Summer rolls round again, and with it a more whimsical spirit. Lose yourself in daydreams and doodle away your time. Pick up your picnic blanket, chew some straw and get back to the cornfields. It's retro, homely and carefree.

Rejoice people, for the summer is nigh. Funny how an extra hour of daylight can make such a difference – everyone smiles and a sense of freedom descends. Remember the carefree summers of youth - pointless wanderings, first romance and boundless adventure. But don’t think we’ve lost our edge, this isn’t boho. Think cowboys and lumberjacks – retro with purpose, cool yet completely accidental, clothes thrown together in a rush. Take heed from Lost Boys hero Corey Haim – even the most normal situations can hide dangerous escapades. [P.S. the straight to video sequel to the cult classic is due to be release this year!]

Doodles, inkblots and patchwork - the type of thing your mother would have told you off for doing to your school uniform. Creases and crinkles emphasis the look. Forget the need for ironing or hanging up. Step away from the highly tailored looks of winter, this is a much more relaxed affair.

If you want a benchmark for your de-evolution, channel this summer's hot tip MGMT. The sound is all about exploration and blurred bourdaries - easy transitions between electric, indie and the psychedelic.

Seek inspiration from by the shabby-chic; geometric patterns of yester-year found on carpets and old ladies’ handbags, worn out camouflages and your grandmother’s curtains. This is beyond vintage, its dishevelled and timeworn.

Click here to shop

beanie
hoodie
shorts

More

Image for 'LOST SUMMER'

LOST SUMMER

Welcome back to the land of scruff. So far this year, we've seen a movement back to mod behaviour - suits, posh shoes, iron-creased jeans and foppish hair. Well, abandon the dry cleaners and banish the soap - we're taking on grunge.
Read more

Image for 'Marbella'

Marbella

The land of the young, beautiful and seriously loaded – Marbella (mar.bay.yah) is to princes what the Playboy Mansion is to Hugh Hefner. Grab your Rolex and your golf clubs – that Pina Colada won't wait.
Read more

Image for 'ACADEMIC'

ACADEMIC

Part geeky, part prep, this trend is all about boat-chic and satchel-cool. Think punting on the Cam, 1920s jazz clubs and more champagne than you can shake a polo club at.
Read more

Image for 'FUTURE EXPLORATION'

FUTURE EXPLORATION

Where astronaut meets jungle man, this trend is all about pushing new boundaries. If you're stuck in a skinny jeans and tartan-shirt style rut, push past the cowboys and explore the rough and ready jungle territories of parkas and combats.
Read more